What new tools and technologies will be deployed to create an immersive and connected Olympic experience during the Paris 2024 Games, and how will they transform the landscape of sport and entertainment?

 

Get ready for the ultimate fusion of sports and tech! As the Paris Olympics approach, the world is abuzz with excitement. This global event promises to be not only a celebration of athleticism, but also a showcase of cutting-edge innovation. Join us as we explore how technology is revolutionizing the experience for participants and spectators alike.

Imagine a seamless, secure communication system integrated directly into your smartphone, enabling instant and secure communication between team members and organizers. Or, a smart pill that monitors athletes' body temperature in real-time, ensuring their safety and optimal performance. Don't miss this technological thrill ride. Ready, set, go!

The Olympic Broadcasting Services (OBS) is revolutionizing the way media rights holders and host cities approach the Olympic Games. By leveraging the cloud, OBS enables a more sustainable and cost-effective way to manage content, reducing its carbon footprint.

At the 2024 Paris Olympics, OMEGA will be the official timekeeper for the 31st time, and OBS will collaborate with them to harness the power of artificial intelligence to provide faster, more accurate, and insightful data. For example, intelligent strobe analysis of diving, athletics, and artistic gymnastics will allow viewers to better understand athlete movements and biomechanics. Additionally, for diving, OBS and OMEGA will use AI to generate improved data graphics, providing a new set of data on each athlete's performance – both on land and in water. The AI-based motion tracking technology will also help commentators and viewers track athlete positions during events such as canoeing sprint, marathon running, walking, road cycling (road race and time trial), mountain biking, open-water swimming, rowing, sailing, and triathlon.

As an official partner of the AI platform for the Paris 2024 Olympics, Intel is introducing innovative AI experiences to revolutionize the Olympic experience for fans, organizers, athletes, and viewers worldwide. The automatic generation of highlights and news will also be offered, allowing for the compilation of key moments from 14 sports and disciplines into personalized reels tailored to the preferences of media rights holders, thereby personalizing their content and engaging more audiences across digital platforms and social media.

The automated highlight engine relies on AI models trained using Intel's Geti AI software, specialized in visual content processing supported by AI. These models were trained sport by sport using video content extracted from vast Olympic sports archives.

A High-Tech Opening Ceremony

Samsung, as an official partner of the Olympic and Paralympic Games for wireless communications and computing equipment, will equip each country's boats with Galaxy S24 Ultra smartphones during the historic opening ceremony organized on the Seine, enhancing communication for this unique celebration by sharing images via an exclusive 5G network powered by Orange, the official mobile network provider for Paris 2024.

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